It needs to be altered and you may share it on other programs, although it's like you have articles. Yeah. Since how you see on Instagram is different. How you see Facebook and the way you see on Youtube, how different, how you view onLinkedin or Twitter. And so at the end of the day, what we will need to do is really understand how folks consume content on that, that platform and earn content which would actually operate. That, and uh's, that's the big difference. You can go and say, fine, I will take some of this. It is like you might have a 10 minute video on youtube, however you are going to just slice out possibly two minutes or three minutes , on Facebook because it is going to execute a whole lot better like that.
So that you've mentioned many stages to creating a few of these kinds of videos. I guess we begin at the very start, you mentioned prep. Can you take us through that which means
Or perhaps linkedin. Yeah. And so that's part of this prep preparatory stage, right? And what we're trying to do is figure out, okay, here's what will work on Instagram. Now perhaps there is a hook or something that's a little bit better on Facebook and here's something. That means you can actually have the meat of the content be the same. But how you're actually shooting the movie it delivered is a bit different. And where you likely, that is, uh, you know, the different ways to really connect on different platform.
Hey that Jamie here and on behalf of the Click [inaudible] team, welcome back into our video show where we are talking video, but more specifically the kinds of video you ought to be creating to drive more gain and more cliquey worthy movie views to your business. In the previous movie we discussed the condition of the movie marketing market. Essentially what's working by today when producing content. In this video we are likely to go over the video content in a bit more detail and discuss about ways to make the one video you ought to be creating immediately to drive more clicks, more traffic, and more earnings on any product or service that you are offering.
The post production is probably the most crucial aspect of getting a great piece of video on the market. And the reason is because you put a lot of work in preparing, you devote a lot of time doing manufacturing, but actually where the magic is is actually getting the components that will truly engage. And also the edit um, is that pacing will keep people's attention the whole time and you can create pacing. Uh at is like we are, we are working to determine how we're going to distribute it. We would do it differently compared to Facebook. For instance. Because that's the way that it is on youtube we would be nine ratio on youtube, in a 16. Right? And, and then to, uh, we wouldn't necessarily burn off in our captions. We would just upload caption files right to youtube itself.
In relation to create one of these? Yeah. And it's really interesting because a great deal of people, they are more about doing instead of preparing. And I discovered that if you want to succeed, it how you are going to execute it. So I always like to start to figure out why I'm creating the movie. It should have a specific function. Um, I believe it'd be relevant to actually have you proceed through this process. What exactly does that sound good? Okay. So let's just say that you are trying to sell some mix. Okay. And you're attempting to sell it. You have whatever or some item. Okay. So tell me somebody that you really know well. Um, besides Joey and David, my brother. Okay. So your, your brother David. Okay. Chris. Brother Chris. You are good. Uh, honestly, in the event that you want your video you will need to actually have of how you are going to disperse it a prep stage. So back at the preparatory phase, you are like, okay, who's going to really share this video? How are you going to participate with them? You know, is it likely to be done through advertisements organic or is it likely to be a mixed strategy in which you doing organic and adds together? Uh, for me personally, I just love other stations out there. I love pages on Facebook reason they will need to actually feed the algorithm. They need to really get their articles outreach. And so a lot of individuals are willing to talk about your video. Uh, but furthermore, they're, they are able to cross post your video. And therefore it is like coming on their page and it is like an actual content, even it isn't theirs.
So that it's like getting these pins. And then two, there's those organic hooks within the movie itself. Like that he got him, you got to fortify whatever that name is. And so I give that some thought. Um, and that is basically the preparatory stage before you move onto the next step. But there's another thing that I really, really consider is what, what origin of moderate are we likely to use? Like is it likely to be a Instagram one than Facebook? Is it going to be better on Twitter or on youtube? You know, just like you got to examine the stage of who you are trying to reach and what is likely to be the best method. Now, among the biggest errors, it is like, well I'll just distribute it everywhere, you know, and you're creating a movie seeking to go on each stage and that's a massive mistake. Yeah. We are going to discuss the 1 sort of movie so as to blow up your business, you have to have, but not. We're going to discuss create and how to structure that video. Let us go.
Right, right. And something which I discovered is even once you've got a video that's performing quite well, you know, um, the way in which the algorithm works on Facebook and other items, it's like perhaps in six weeks or seven weeks you do another cut and upload it, learn from what you have, all of the information that's there and say, fine, what if we edited this down because we had a sort of a drop off here. We add, you know, something to pull on them in visually here. You are able to do that. And, and where you are able to perform it, essentially you're in a position to succeed because people will tend to overlook what they really saw, you know, from six months ago.
Of course. Yeah, that is logical. Okay. So talking about movie editing from kind of my expertise and I'm not a professional movie editor and I know just how much work goes into doing a lot of the things you state, you know, the, the captions Mimi discovering, even just putting titles in the top and bottom of your video can take hours to get many people and some people watching this may have no idea how to do this. So I guess in that respect, can it be worth the opportunity to do this? Is it worth the time to sit down, maybe put into editing the video or alternatively spending money with somebody else to sort of,
Alright. So ready created the video. So we don't load it now. Yep. That you'd say the Majority of the people and say, okay that supply
But on Facebook we want to burn it because some people do not have that choice on and you want to be certain that when they are scrolling through it, you're grabbing that focus. And so he is like? Exactly. And it's like the ratio to enjoy on Facebook, we want to be a one by one ratio of ratio that is square. Right? So what additional elements which we may really add to that video file? Can it be like to make it more of a meme that is video where we're placing texts the start of the end, um, you know, is it really engaging with several types of elements? That is the things you've got to consider when you're doing the movie edit. Now, the thing that I adore is if we did the production right and we have choices like cause we need to , we did five or four distinct versions.
Or if we think of players, maybe Mohamed Sala, he's, that Liverpool is best player could possibly be hitting scoring against United, I don't understand. Yeah you are able to do different clips . But even talking about they love, you know, Liverpool. And, and also the behind it. Um, so I love to attempt and identify a couple things. These are bullet points of what would that individual that if he sees with video resonate with. And two, I really do research. Just like I wish to go out there and also understand just how well I know somebody, I am like, what's going on out there? So I do some research on the internet seeking to see whether there is anything that is trending. Especially when it's dealing with the topic at hand uh. So like for Liverpool, is there anything that is going on this will be in the information which would be applicable to, to the movie now?
We are discussing shooting articles, we are discussing incorporating texts, adding graphics, animations, and we're also talking about adding captions, Emojis, all of that stuff can be built and edited it right inside of [inaudible]. Now, the main reason we constructed clip Ian was that it's accessible to absolutely everybody and we're talking even if you've never created a video earlier, you would like to get into movie production for your business or you're a professional, you can produce what you can create anywhere else directly inside of Klipfolio and what is more, even in the event that you don't wish to shoot your own content clippy or gives you access to a comprehensive library of video clips, graphics and audio, she can pull all this stuff together to create videos. We will even throw in templates. Therefore, if you fill in a little bit uninspired, by way of example, you can just catch one of our pre done templates, then alter the colours and the text, upload your advertising and your performing clip. Eao is your video creator and it is going to change the way both beginners and professionals produce video moving ahead. We cannot wait to show you it, so be certain you enter your email below. Within another video, we are likely to pull back the curtain on Filipeo and actually show you the way this platform functions and it's going to change the way that you create content for your company. We'll see you in another video.
And what is the first thing that you think he is going to do? Once that link with the video fills share the video. He is going to share it with not only one person, but he is gonna discuss with everyone that actually enjoys what's happening, you understand? And that right there is outright critical. Then the next issue is, uh, actually hoping to describe what is a great hook cause just like you only have a couple few seconds to grab his attention. And I think, okay, what do we do to catch his attention without sound within one to three minutes? You understand? And, and perhaps it's a caption you know, Liverpool's sucks. Yeah. I presume, I believe he'd see this video. You know what I am saying? And I think he'd need to be sucked in because he tried to determine what's happening in that movie.
The way you would then approach that. Yeah. We did lots of research ahead. We were doing a lot of preparation. We would like to begin executing on these matters. Uh, and for me there's a formula for every video and this formulation is what creators will need to create for themselves. And there's a couple of components for this formula it, that it is universal for everyone. The very first one is, and that we already prepared for is a hook. We need to grab their attention. That hook is different on youtube versus Facebook. Allow me to give you an example of that. Like on youtube the hook would be just like five seconds. And on Facebook it's gonna be entirely different because you are, you might have audio on or not. As you're kind of turning through their feed, and you maybe have a possibly a second to three seconds.
And even on Instagram, it is going to be different. And so considering that, it's similar to that hook is like the part. And I would really place a great deal of work and energy to attempt and work out how you're likely to captivate people's focus and the way you suck them in the content. Now after that, after the hook, you can reinforce your brandnew. Therefore, in case you've got a brand, you might have a component. This can be an optional item. Uh, it depends on what type of video content you're creating, you know, and, and then two, you're moving into the meat of the content. Now here's something that I found over, you know, 40 some odd billion views. It's like people have a tolerance to watch. And I, I have been on Facebook, although whether you've fallen in this class, I don't know and I have never turned to the audio.
You've got two or three different versions of a video and you may test it to enjoy, like seriously what we do is we'll just throw a few dollars behind it and and see how it converts. If it Works really nicely, you don't have to devote that much money to work out if people actually click on it, engage with it, just how much they saw the video to find out if it really works. And spending the time in post to creating your video actually engage with all the audience and connect with them on an emotional level, it provides you a greater probability for them to share.
When you actually have these bullet points of things that would really get there, get there, get them something which's happening, I then try to consider what value can you actually bring that individual. So there is like three ways that you may really bring value. Uh, with movie content you may expect, you can instruct or instruct, entertain, and occasionally when you are really good you can do all three in precisely the same time or you'll be able to get two of them. That's when you're really, really good once you're actually giving it lots of thought in it. Now that being said, once you do so, I attempt to determine which value you're going to attract to get more info your intended viewer. Yeah. And I try to attract those bullet points then bring some type of value. So whether it is like creating devotion to his staff or talking how bad the other group is, that's some value he'll actually find.
Alright. So Chris, he enjoys football? Does he have a team? Liverpool. Liverpool. Okay. And is there an opposing team that simply, it's only a rivalry? There the biggest ones. Manchester United, that everyone understands. Okay. Okay. So there is like some friction, competition that is heavy. Okay. First thing would be like, okay, if we're going to create a movie, we need to get a purpose of the video. The number two is that we need to identify our viewers. Who Do we need watching this video? So I'd say it would be people who are like hardcore Liverpool, Liverpool fans like your brother. Okay. And then we must start breaking down of a few of the things that they, they sort of rally around that would have them excited. And what would be among these things that you'd think, well, beating Manchester United goals.
Well let's just target everybody that enjoys Liverpool, right? And let's target everybody that doesn't like Liverpool. And let us see if we can find some, some things. And I think you can do this just but it will be interesting if you infuse just a little bit of cash. The results. You can get your own gently. Definitely. I believe anyone watching this video has an overview or a blueprint to make not a video publication in, knowing what to make and the way to push out there and, and those insights, uh, fairly amazing. And for anybody we have really put together a guide that goes to what Daryl talked about there. Um that entire blueprint, um, a couple of things that are different that we didn't fit into this movie, um, that you can actually grab beneath this video.
And thus you have to fortify it. And, and that stage when we were talking about your brother, it's like in the event that you add one of those other components that resembles, yeah, yeah, I like this video. You know, you are like go from that point. That is where he will stay on just a bit longer. And if you get 20 minutes, if he can get to there and really feel some kind of link to the movie, they'll watch another moment, does not then result in more engagement on the videos as well. So then they'd be more likely. And 12 we view comments. It's like as you're connecting together and you're talking their language or however you're going into it, you're connecting with them on an emotional level and they feel part of something and they feel just like dumb. It that humanity feels bound to do.
All you have to do is select in, pop up your email in there, we'll send you that guide. So during this video along with the very first video, we have talked a lot about producing the perfect video which includes everything from naturally preparation, right the way through to shooting the video and then obviously the post of where you have got to edit the video up in the ideal way and to receive the best distribution. Now that all is very, very difficult for most people. Most individuals don't have access to expensive camera equipment to take picture content. As an example. The majority of people don't have the skills or access to utilize editing software either, and that is the reason why we build Klipfolio. Klipfolio is an internet based. Just like the videos we've discussed in the past two videos.
Which is logical. Makes Sense. Okay. So that makes complete sense. Um, but something I wish to circle back really fast is that you mentioned if you're creating video and one of those ideas everybody has, I mean, I've had this before when I have created videos, I will just share the same movie everywhere. Can you elaborate about why that's a lousy idea? And that is a kind of a bad idea process.
Have you've never, you simply watched the, the captions and stuff like that? I really do. I grab myself. I'm like, why didn't it turn on it? Nevertheless, it's so much better using salad. Right. But it's like people consume at various times. Um, but what I found is if you are able to hook themif you are able to get that hook, whether it's about Facebook, on Youtube, on Instagram, you actually have them for 20 seconds and 20 seconds should be your gold. It is like you need to reinforce that hook or you have to strengthen what your value proposition is to receive them in, while it is a name or a thumbnail or however you are pulling them in to that movie. You need to reinforce that since if you do not, you are going to have the hockey stick effect. That means the people who start washing it start to leave, you understand, and you not going to get anyone watching it in the moment.
So Darryl, in the first video we talked briefly on the sort of video content that you should be producing, what favor for anyone that didn't see that or simply to refresh a few memories, which sort of video? If there's one movie you should create um, as a organization, what type of movie is that? Yeah, for me personally it's a societal video and two to kind of take that a little further then, um, and sort of remind everybody what sort of video that is. Can you describe what a movie that is social is, but that sort of movie is so vital?
Yeah, for example, like the video portion of the video editing is so crucial. It may break or make a movie. It doesn't matter how amazing your script is. It doesn't matter how amazing your camera and your production is. Really where it the rubber meets the road to see whether it is going to really work or not, the editing is. And for mepersonally, once you're able to do it, it's worth the sources worth the moment. When you put it together, it will convert a lot higher. Um, and that at the conclusion of the day, that is by far apart from homework, uh, you know, the prep stage and it is similar to the implementation point to the editing has become the most critical.
Now presumably you would choose the content you simply shot with Reese in your telephone or anything to an editing package or to some post production. I suppose. Do you kind of want to speak about what you do in that stage yet? Prepared to disperse
It may sort of look like it's theirs. And that is a thing that is really, really important. So return to your case we said, hey, if we're going to really make a movie about your brother along with his soccer team about Liverpool, while it's good or bad or anything, I'd like create a list of each, uh, webpage on Facebook on Instagram that will be pro or con. You know that's who we would like to contact. And believe it or not, you know, getting, uh, those personal connections with these individuals is a way to have enormous growth. And I found that if you can get like six or five or 10 stations or pages that are similar to yours who are eager to share your content, I suggest that hastens your, your growth, that hastens yourown reach and you're going to get the perspectives that include it if you actually have done a great job with your video.
So we have discussed the first phase of getting ready for a video planning of video. Then we proceeded making the video and to obviously production. Can speak a little bit about
So when we speak about moving onto each platforms, I think that really is, this is very important also. There are clearly, well I think there are two elements you may tell me. Of is the proportion of the movie. So if you create in 1 video, you have got to think about the other ones are transcribed into by that. However, is there other, anything else you would kind of need to be aware of if you are going to be generating content for state, Instagram or Facebook
What's that for production? You know, like a great deal of people put a lot of consideration concerning how things come together and just like what type of camera to use and so on and so forth. But I believe it's like be flexible. Although we ready, when you're really doing the movie you have a script and have like that you're likely to get things. They're like, you also know and oh, this could be a lot better if we did this, shoot different variations. Like you have time, just shoot some different variants. Hey, maybe this will work better than that. And you know, that can help you with the, the post production phase.
So with that, just to kind of move into that, and would you load the movie at first to your webpage then contact all these are the pages to allow them to know it's never, or do you choose a different approach? Yeah I do this in the preparatory stage. I know I, the videos come in and so I achieved whatever or because it might take a few weeks to get ahold of everybody. Should you share mine kind item uh, and who knows, perhaps you're like, Hey, I'll share your movie. If you are doing PR crossposting 13, that is not a bad thing. Uh, simply to share a video is not where the weight is. It and you have to give permission to them like you have to literally cross post. And that's kind of the key on Facebook, although the exact same for, you know, you are posting their content.
But the algorithm on youtube otherwise, you know, you would do it otherwise onInstagram and different on Twitter. However, Facebook, I feel a lot of people that are seeing this video need to capitalize on that and that's a simple way to sayhello look, if you can have this page that has a reach of let's say you know, 10,000 likes that they really posted it, who knows just how a lot of you is they're likely to get. Um, also, and you reaches out to all these different pages where it moves back to your movie and each of the analytics gets. Yeah, it is really cool. No, that is cool. Now with approach that is mixed, like for me personally, I enjoy organic, but you've infused it with, with paid ads. Ads that are paid is the most effective way to enter at the ideal moment in the front of the right people. And if you know what you're doing, it could be very powerful. We are doing a video around Liverpool, right if you do not know what you are doing, it's still be effective as as soon as you say, fine?
It is like when you find something cool and you are like, hey, you gotta check this out. You know, we must do that. We have to this virtual word of mouth. And that's where it is so potent and that's exactly what the social videos do. And after the core, essentially of this content, you have to get a call to action. Um, also, and you might not believe, well, though it's a societal video, I'm not actually doing it for, you know, it is simply more of an inspiration or it's merely a [inaudible] or anything. Because are that call to action is still still crucial? Like recall when we spoke about what is the video's purpose? Or if it's to market goods, we need to hit that button right or to push them. Uh, or if it is for inspirational it's like some thing or a Hashtag to unite a trigger, you know, I mean the list goes on.
You know, that can be among the worst things you could ever do and until we do that, there is a good deal of people that just pick up a camera and begin recording. And there are phases, like you mentioned, there is a stage of preparation, there is a stage of creation, there's a point of post production, and then there's a point for distribution. And each one of those stages are critical, uh, and they function in harmony to really get your video.
Yeah, that is logical. And once you've been through these phases a few different occasions I guess from looking at these three phases, and you do different edits as well, which can be important, as you state. And many people would, you know, she movie, I've been guilty of this in the past and it'll throw up thinking it is prepared without edited stuff. But now I can see how important it's to do different variations as when you discover you may continue following that blueprint repeatedly and over again.